The Adam Carolla Podcast Gets Legit

It is year #2 for the Adam Carolla podcast, and the word from the Aceman is that the show is going forward full steam for another year. That’s good news for all us working Monkeys who need something interesting to listen to during the day.

The Carolla podcast is also a good business model for the early part of the 21st century. The long and short of the story is this: Carolla gets laid off from his LA radio gig and decides to use his newfound spare time to start a daily podcast. The podcast catches fire, becomes a consistant top pick on the itunes site, and it has broadened his audience and brought him a whole new level of visibility.

Carolla can now start to make money to support the show by selling some limited advertising spots, making some content available for a premium, and taking the podcast on the road for paid events.

This Monkey does not mind listening to a few commercials to get a huge amount of content (at least an hour per day M-F) for free, and he does not mind spreading the word about the show, either. It is worth it.  

Plus, the Carolla network is going to start expanding with other shows that share the same sensibility. Frequent Carolla collaborator Kevin Hench and former NBA player John Salley are going to be hosting their own sports show. Andy Dick was a recent guest and is planning to bring his show to the network.

All in all, it’s encouraging to see that there’s room for someone to build a new entertainment platform from scratch and without charging people up front. Build the audience first, and the funding will come.

Here is a link to the show that explains in better detail what your Monkey tried to summarize above.

Here is an intro to today’s podcast.

P.S. This Money might have a crush on Teresa the News Girl.

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