Since he works in direct marketing, your Monkey likes to flatter himself and believe that he is smarter than the average bear (or monkey, for that matter) when it comes to identifying and resisting the various direct marketing tricks that companies use to drive sales and boost their profits.
No, your Monkey is not impressed when he is watching a commercial that shows the price being slashed not once, not twice, but thrice. (The truth is that the final price will always represent the profit the company is hoping to make on the product, so you’re never really getting a deal. They’re just inflating the price to make it seem like a discount).
That being said, Amazon.com has won the latest round by wooing your Monkey with a campaign promising $5 Mp3 album downloads.
The price is right, the selection is good, and they managed to get the message into enough places online that your Monkey couldn’t help but notice.
And then he couldn’t help but buy.
For those of you keeping score at home, it’s:
Oh well. Better to spend $5 on a Bat for Lashes album (her 2007 debut “Fur and Gold”), then $15 on a Save a Blade automatic blade sharpener that doesn’t work at all (and never has).
Here is a little Bat for Lashes.