How Coverville Delivered One Monkey from the Workweek Blues

So here we are on Monday.

The two weeks of vacation that coincide with Christmas and New Year’s are over. School is back in session, traffic is back on the road, and your Monkey is back to being grumpy.

After three days of snow and quiet, it was tough to return to the direct marketing grindhouse and find the energy to deal with ALL THAT HAS TO BE DONE.

There is copy to write and pages to proof and concepts to develop and it all has to be done NOW NOW NOW.

There is no time to think or gather yourself, my friend. We must push ever onward toward deadlines and deliverables and measurable achievement.

The one saving grace in an otherwise grumpy day was catching up on a Coverville podcast from last month.

For those of you who don’t know, Brian Ibbott’s Coverville is a thrice weekly podcast that is all about cover songs.

Each year Ibbott hosts a Coverville countdown where he asks his listeners to vote on the best cover songs of the year.

Having done the countdown for a couple of years now, Ibbott has amassed enough of the top vote-getters to put together a Coverville Hall of Fame.

These inductees will no longer be eligible for the annual countdown so that other songs can have a chance to shine.

But if you haven’t heard Coverville before, this hall of fame list is a great place to start.

Here is a link to the show.

And the song below is a live version one of this Monkey’s favorite Coverville discoveries.

(This version is OK, but you should really hear the recorded version. The Coverville show is a great place to get it).


A formula for podcast sustainability

Your Monkey often worries about the sustainability of the podcasts that keep him sustained during his workweek. Sure, he is getting tons of great content for free right now, but how long can it last?

It costs money for the purchase and upkeep of podcast recording equipment, the storage space required to archive past episodes, and the bandwith capacity that is needed to accommodate a high volume of download requests. Plus it is helpful if a podcast has some kind of operating budget to work with.

Sponsorships and in-podcast advertisements will hopefully be the solution. A lot of your Monkey’s favorite podcasts are fortunate to have sponsors, and advertisers should know that these sponsorships make an impact. Off the top of his head, your Monkey can tell you that:

That’s pretty good retention, right?

Many of the latest technological wonders have made it more difficult for advertisers to reach their target audience. Ipods have replaced the radio in the car. TiVos and DVR machines have made it easy for TV viewers to skip through commercials. Print newspapers are losing readers to online news sources.

Podcasts might be a great growth opportunity for new sponsorships.

Your Monkey is more than willing to sit through a commercial break or a sponsorship read to hear some of the great content provided by the above podcasts.

He’s even willing to help spread the word.