Your Monkey often worries about the sustainability of the podcasts that keep him sustained during his workweek. Sure, he is getting tons of great content for free right now, but how long can it last?
It costs money for the purchase and upkeep of podcast recording equipment, the storage space required to archive past episodes, and the bandwith capacity that is needed to accommodate a high volume of download requests. Plus it is helpful if a podcast has some kind of operating budget to work with.
Sponsorships and in-podcast advertisements will hopefully be the solution. A lot of your Monkey’s favorite podcasts are fortunate to have sponsors, and advertisers should know that these sponsorships make an impact. Off the top of his head, your Monkey can tell you that:
- Stubhub.com is a sponsor of the 60 Minutes podcast
- Alltec Lansing speakers are a sponsor of the Sound Opinions podcast
- InReviewOnline.com sponsors the Filmspotting podcast
- Coverville is sponsored by audioengineusa.com and BlueHost.com
- I Should be Writing is now sponsored by GoToMeeting.com
- The Red Steak Supper Club sponsors the Musicheads podcast
That’s pretty good retention, right?
Many of the latest technological wonders have made it more difficult for advertisers to reach their target audience. Ipods have replaced the radio in the car. TiVos and DVR machines have made it easy for TV viewers to skip through commercials. Print newspapers are losing readers to online news sources.
Podcasts might be a great growth opportunity for new sponsorships.
Your Monkey is more than willing to sit through a commercial break or a sponsorship read to hear some of the great content provided by the above podcasts.
He’s even willing to help spread the word.